Soleheaven is a highly respected and tastefully stocked sneaker boutique in Newcastle. Tucked away in Hoult’s Yard, it’s a destination and hang-out for sneaker-heads and as such, the environment and store-fit needs to reflect this. During a re-fit early 2012, Soleheaven proprietor Dale asked us to contribute with a graphic installation on a 5m x 3m wall.
Taking a segmented style, abstract urban images and graphics were tied together whilst avoiding the too obvious and clichéd. The new “Woody-Power’ SoleHeaven logo was also incorporated nicely along the way.