From deep in Northumberland, Allendale Brewery have been brewing real ale since 2006, creating a product worthy of looking as good as it tastes.
With major supermarket chains interested in their beer, it became essential for the brewery that their new can range stood out in an ever-expanding and eye-catching market.
As shelves become busier with beautiful canned craft beer, we got on board to make sure these great local beers did not blend in.
Playing on the idea of a lawless, twisted fairytale world, with some zany traditions thrown in, we created a glaring image for the new 330ml can range.
These are cans you won’t want to throw away, and the brewery has been selected nationally by Morrisons within just weeks of launching.