We left the Americana and TGI Friday styling in the sketchbooks when working with long time collaborators Gusto UK on their newest eatery in Newcastle.
Serving 12hr + smoked cuts of meat with an intercontinental twist, and with 31 beer taps on rotation, Bierrex was set to be something startling amongst the current slew of BBQ joints.
To accompany a clean and refreshing decor, we created hand-painted stencil patterns, and a low key (for us) mural adorning the kitchen counter.
As always we took full control of the branding, imagery, peripheral design work and all marketing and packaging material. Bierrex shines proudly on Pilgrim St. and is gaining the distinction it deserves.